Marketing forLaw Firms.
Legal is one of the most expensive categories in paid search — single keywords run $50-$300 per click. The firms winning are not the ones outspending; they're the ones with the tightest qualification, fastest intake, and best content authority.
Why most legal marketing budgets leak.
Three problems we see in nearly every legal engagement.
Brutal CPCs
"Personal injury attorney" is $200+/click in many markets. Survival depends on conversion rate, not bid amount.
Lead-to-signed-client gap
Most firms get leads. Few have a 24/7 intake system that catches them. Half of all calls go unanswered.
Content authority
Google rewards real legal expertise. Most firm sites are thin and recycled. The firms with deep, accurate content win.
What we do for legal services.
Concrete services, not vague "strategy." Audit, plan, execute.
Google + Meta paid search
Tightly-targeted campaigns for specific practice areas, geo-fenced to your service jurisdictions.
24/7 intake + chat
Live chat, AI qualification, after-hours coverage that books consultations while competitors miss the call.
Practice-area authority content
Long-form, accurate, expert-reviewed legal content. Compounding organic traffic for high-intent queries.
Local SEO + Avvo / Justia
Profile optimization on legal directories that drive substantial traffic and trust signals.
Phone tracking + call recording
Every paid call recorded, transcribed, scored. Coach the intake team on the actual calls killing your conversion rate.
Past-client reactivation
Most firms have hundreds of past clients who would refer if asked. Email + direct outreach campaigns to reactivate.
Free audit covering both halves.
We’ll review your current marketing AND your tech stack against benchmarks for legal services. 48 hours. Yours to keep — even if we never work together.