Marketing forJewelry Brands.
Jewelry is the highest-AOV vertical we work in — which means every wasted impression hurts more, and every well-targeted one pays for itself. Tight creative, tight targeting, and a stack that actually attributes the long consideration cycle.
Why most jewelry marketing budgets leak.
Three problems we see in nearly every jewelry engagement.
Long consideration cycles
A $4,000 ring purchase happens over weeks, not minutes. Standard last-click attribution misses the assist channels driving the decision.
Creative is everything
Generic product shots don't convert in a category that runs on emotion. We build creative systems that scale without going off-brand.
High-AOV ROAS pressure
When CAC is $200+ and AOV is $2,000+, even a 10% improvement in attribution clarity changes the entire P&L.
What we do for jewelry.
Concrete services, not vague "strategy." Audit, plan, execute.
Meta + Pinterest creative testing
Visual-first platforms drive most jewelry discovery. Systematic creative tests with proper holdouts, not vibes.
Google Shopping + Performance Max
Bid strategies tuned to high-AOV consideration cycles, not the default e-commerce settings.
Video for product storytelling
Behind-the-scenes, craftsmanship, lookbook — short-form video that builds the brand and drives intent simultaneously.
Lifecycle nurture sequences
Most jewelry sales close 14-45 days after first touch. Email + retargeting orchestration that actually closes the gap.
Attribution for long cycles
Multi-touch attribution that surfaces the channels assisting the conversion, not just the last click before checkout.
Influencer + UGC at scale
Vetted micro-influencers, repeatable UGC campaigns, content that runs as paid social ads.
Free audit covering both halves.
We’ll review your current marketing AND your tech stack against benchmarks for jewelry. 48 hours. Yours to keep — even if we never work together.