Marketing forContractors & Remodelers.
Home improvement leads are some of the most expensive in marketing — and most contractors waste 40-60% of spend on tire-kickers, leads from out of service area, or competitors clicking ads. We tighten the funnel and the targeting.
Why most construction marketing budgets leak.
Three problems we see in nearly every construction engagement.
Lead quality, not lead volume
A bigger lead list doesn't help if 60% are unqualified. We tune intake forms, qualification questions, and ad targeting to filter before booking.
Service-area waste
Most contractors' Google Ads target every "kitchen remodeler" search in a 50-mile radius — including the 30 miles you don't actually serve. Easy money saved.
Long sales cycles, no follow-up
Average kitchen remodel decision takes 90+ days. Most contractors stop following up after week 2. Lifecycle automation closes the gap.
What we do for construction & remodeling.
Concrete services, not vague "strategy." Audit, plan, execute.
Google LSA + Local Service Ads
Pay-per-lead instead of pay-per-click for qualifying searches. Lower CPL, higher quality, badge of trust on the SERP.
Service-area-tight Google Ads
Geo-radius down to ZIP-code precision. Negative keyword lists that filter out DIY, "near me" tire-kickers, and competitor brand searches.
Project-photo creative
Before/after, drone footage, in-progress reels. Most contractors have the assets and don't use them in paid social.
Quote request -> CRM automation
Form submission → CRM → SMS confirmation → calendar booking → email nurture. One system, no leads dropping.
Reviews velocity
Automated post-job review requests across Google, Houzz, Angi. Reviews are 50%+ of trust in this category.
Local SEO + service pages
A page per service per city. Boring, mechanical, and the highest-ROI SEO play for any contractor.
Free audit covering both halves.
We’ll review your current marketing AND your tech stack against benchmarks for construction & remodeling. 48 hours. Yours to keep — even if we never work together.